How To Do The Reverse Skyscraper Technique: Backlink Life Hacks

Hello everyone! Wayne here and today I want to go over how to do The Reverse Skyscraper Technique to get backlinksThis is a great technique for gaining new backlinks all while rising above the competition within your respective niche.

Whether you are a new or old blogger, The Reverse Skyscraper Technique is a great way to build up your brand, get high-quality backlinks, rise in Google ranking, gain domain authority ranking, and overall increase the SEO of your website.

Let’s jump on in and discuss everything you need to know about The Reverse Skyscraper Technique, and breakdown how to make it happen.


Introduction To The Reverse Skyscraper Technique

The Reverse Skyscraper Technique

The Reverse Skyscraper Technique is just The Skyscraper Technique, but from a bottom-up perspective rather than a top-down perspective. I am sure you aren’t surprised though, as it is in the name itself!

Quality is still a big part of The Reverse Skyscraper Technique, but rather than having creating new content in efforts of beating out the competition, you will look at your existing posts and see which can be used to replace inferior content linked on other websites.

This technique is convenient work gaining backlinks, as it can be performed with the pre-existing content already on your website. There isn’t much effort that goes into The Reverse Skyscraper Technique outside of some research and communication.

This is a great method for getting your pre-existing content some new backlinks

Before jumping into how to do the technique, let’s discuss what The Reverse Skyscraper Technique is and why you should consider doing it.

What Is The Reverse Skyscraper Technique?

What Is The Reverse Skyscraper Technique?

The Reverse Skyscraper Technique is the process of pitching your high-quality content as a replacement for lower quality linked content on another website.

Like with The Skyscraper Technique, you’ll want to ensure that your content is of higher quality and greater value before pitching for it to be used as a replacement link.

To pull off The Reverse Skyscraper Technique you’ll have to do backlink research and find out which websites within your niche are landing on websites, and what websites are linking to content of similar nature as well. I will go more in-depth regarding the process of finding these websites shortly.

Now let’s discuss why The Reverse Skyscraper Technique is worth trying out.

Why The Reverse Skyscraper Technique?

Why The Reverse Skyscraper Technique

The Reverse Skyscraper Technique is one of the most convenient ways to gain backlinks. This can be done with any of your pre-existing posts, and there is almost always another website already linking to similar content.

If the content you produce is high-quality in nature, you will have a large quantity of articles that can work with The Reverse Skyscraper Technique. So keep this in mind when crafting your content.

Here is a list of benefits from The Reverse Skyscraper Technique:

Benefits Of The Reverse Skyscraper Technique
  • Get more backlinks for pre-existing content
  • You can get backlinks from new websites that have never linked to your site before
  • Can increase the domain authority of your website
  • Get content with no backlinks more attention
  • Gain passive page views when readers are directed to your website
  • Increase the organic growth of your website from SEO

The Skyscraper Technique is great for finding homes for pre-existing content. This will allow you to manually work at gaining backlinks for content that you already published in the past. This can be a great way to grow your website during down periods from content creation.

To be successful with The Reverse Skyscraper Technique, you’ll have to be familiar with your niche and research what websites are linking to where. This can be done with a Keyword Research Tool like Semrush.

Next we will break down exactly how to do The Reverse Skyscraper Technique.

How To Do The Reverse Skyscraper Technique

How To Do The Reverse Skyscraper Technique

The Skyscraper Technique is a convenient way to gain backlinks, but it doesn’t come without its fair share of work. You’ll need to find websites that are linking to content inferior to yours. Fortunately there are tools that can make this process incredibly quick and easy.

As previously mentioned, this is a great way to get new backlinks for pre-existing content. So if you have a back catalog of published content, there is a lot of potential here to gain a large amount of backlinks for your website.

 Let’s jump on in to the the process of how to do The Reverse Skyscraper Technique and turn pre-existing content into a source of new backlinks.

How To Do The Reverse Skyscraper Technique:

To do The Reverse Skyscraper Technique first you need to find out what websites are linking to content similar, but inferior, to your own.

Like with The Skyscraper Technique, this can be done through a Keyword Research Tool like Semrush. Through Semrush you can use the Backlink Analytics Tool to find websites that are linking to content similar to yours.

The Backlink Analytics Tool will pull up websites that are providing backlinks to other websites in your niche. This is a quick and easy way to investigate a website and see if your content is a match for their site.

Additionally, the Backlink Analytics Tool can even allow you to filter for websites that have never linked to your website before. These backlinks weigh higher than recurring ones, so this can be a great way to benefit from The Reverse Skyscraper Technique.

Once you find a website that posts content that fits your niche, you’ll want to analyze the linked post and inspect whether or not your content is superior to it.

Lastly, you’ll reach out to the hosting website and inquire about linking your content as a replacement link. If you content is superior and the hosting website can benefit from linking to you instead, you’ll get yourself a new backlink!

How To Create A High-Quality Post:
  • Go in more detail
  • Correct inaccurate information
  • Have up-to-date content
  • Add supplementary resources
  • Include more graphics

Use the above list to weigh whether or not your content is superior to the linked content on a website. If so, reach out and get that link replaced with your content.

Now I will share some helpful tips for The Reverse Skyscraper Technique.

The Reverse Skyscraper Technique Tips

The Reverse Skyscraper Technique Tips
Here are some helpful tips for The Reverse Skyscraper Technique
  • Use Keyword Research Tools to find fitting websites for your pre-existing content
  • Investigate the content linked in other posts and weigh if yours is superior in quality
  • Consistently publish high-quality content to maximize your opportunities for The Reverse Skyscraper Technique
  • Reach out to websites that have linked to lower quality posts and offer the opportunity to link your improved post
  • Prioritize getting your pre-existing content linked on websites that have never linked to yours before
Now I want to spend some time answering frequently asked questions regarding The Reverse Skyscraper Technique.

The Reverse Skyscraper Technique FAQ

The Reverse Skyscraper Technique FAQ

How Do I Create Better Content Than The Competition?

While top-ranking content might look perfect sometimes, it is never impossible to create better content that surpasses it. To surpass high-ranking content go in more detail, post more up-to-date information, add additional resources, include more complementary graphics, and more.

How Do I Spy On My Competition?

It is possible to spy on your competition with Semrush. Through Semrush you can use the Backlink Gap tool to find out what websites link to your competition but not to your website. This is a great way to further understand your niche by understanding your competition.

Semrush is the ultimate tool for getting backlinks for a website, so I highly recommend investing in it if you want to really up your backlinks game.

What Is A Backlink Analytic Tool?

Backlink Analytics tool can be used to investigate the backlinks your website or other websites receive. Simply type in a domain into the search bar on the Backlink Analytics tool. This tool can be useful for learning about your competition and pulling off The Skyscraper Technique.

How Do I Contact Websites Regarding My Content?

Nearly all websites will have a “Contact” section on their website. This is often found on the banner at the top of any website. Sometimes however this is located at the bottom of a page on the website. Once you locate and click on the contact page, you should be able to locate a source of contact to pitch your content to.

Should I Reach Out To The Same Website Again?

Featuring on the same website can be a great way to build a lasting relationship with another website. However, reoccurring backlinks weigh less than new backlinks from websites that have previously never linked to your website before. Keep this in mind when scoping out pages to replace their current links.

The Reverse Skyscraper Technique Resources

Here are some helpful resources for The Reverse Skyscraper Technique:


Semrush is an incredible powerful and useful tool for researching and investigating websites within your niche. This is one great strategy for pulling off The Reverse Skyscraper Technique.

Through Semrush you can conduct keyword searches and easily find what posts are top-ranking, and from there you can analyze the post for opportunities to out do it.

This is only scratching the surface of what Semrush can do. I will be devoting a whole article to Semrush and its features soon, so stay tuned if you want to know more!

Other Ways To Get Backlinks

If you are reading this article, I am willing to bet you are interested in getting backlinks to your website. Fortunately, there are over a dozen effective techniques for getting backlinks for a blog. 

Each one is helpful for gaining backlinks, and I recommend trying them all if you want to maximize the amount of backlinks you can get for your site.

Here is a list of additional techniques for gaining high-quality backlinks on a blog.

Other ways to get backlinks for a blog:

There are a ton of techniques for getting backlinks, and while each one is great on its own, I highly recommend incorporating each of these techniques into your backlink strategy.

Click on any of the highlighted backlink techniques in the list to be taken to a in-depth article on each topic. Check back in occasionally, as I will be adding to this list over time.

Now let’s go over some tips for getting backlinks.

Tips For Getting Backlinks

Here is a roundup of all the tips for gaining backlinks that will help your website rank on Google and increase in domain authority.

Tips & Tricks For Getting Backlinks:
  • Product high-quality content
  • Communicate with other websites within your niche
  • Participate in guest blogging on other websites
  • Use Keyword Research Tools like Semrush to research the competition
  • Use many techniques for gaining backlinks such as Broken Link Building, Resource Page Link Building, Backlink Gap Analysis, and more
  • Create superior content than the competition
  • Keep the information on your website up-to-date
There is a lot more that goes into getting backlinks. If you want to know more about how to get backlinks, I recommend you check out my full guide on how to get backlinks.

Related Content

How To Get Backlinks

If you want to go beyond The Reverse Skyscraper Technique and learn everything there is to know about backlinks, I highly recommend you check out my guide on How To Get Backlinks.

In this guide I go over 12 ways to gain high-quality backlinks. The Reverse Skyscraper Technique is only one technique for gaining backlinks. If you want to master how to gain backlinks, I highly recommend you read through this guide.

Closing Thoughts

That’s everything you need to know on how to do The Reverse Skyscraper Technique to gain backlinks! I hope this guide was helpful, and I wish you the best of success. Don’t forget to check my website for other valuable backlink tips!

Please feel free to reach out to me or comment down below if you have any questions or need any additional guidance. Also feel free to share your own thoughts on image formats as well! I always appreciate an opportunity to learn more. See you next time!