How To Utilize External Links: Everything You Need To Know

Hello everyone! Wayne here and today I want to go over everything you need to know on how to utilize external links.

Utilizing external links it essential for increasing opportunities for site indexing for search engines, forming relationships with other sites within your niche, and for supplementing your content in a meaningful manner.

In this post I will go over why it is important to effectively utilize external links, what the benefits are to having external links within your content, as well as go over some actionable tips for effectively utilizing external links organically within your content.

So let’s go on ahead and jump on into how to effectively utilize external links, and go over everything there is to know about it.



External links are important for creating a website that is a cohesive experience for both users and search engines alike.

Utilizing external links on a website is essential for connecting the content on your website with relevant content from other websites across the web, thus contributing to SEO, Site Structure, User Experience (UX), and improved site indexing.

Let’s go over the concepts of external links, the benefits of external linking, and go over some helpful techniques and tips for effectively utilizing them.

External links (also known as outbound links) are links that connect posts of pages from other websites to the content of a different website. This typically includes linked text or embeded content within posts that direct visitors to content from other websites.

External links are an essential component in site indexing, which also helps to enhance content from your website by supplementing it with and connecting it to external resources or information.

Why Are External Links Important?

External links are important for supplementing your content, developing relationship with other websites, and increasing site indexing opportunities for your website.

The more linked connections from your website to other websites the better for search engine bots to crawl your website. This can increase the frequency and time in which content from your website is indexed.

This is why is it important to form connections within your niche and strengthen indexing and crawling opportunities to your website by giving and receiving backlinks.

Now let’s go over some of the many benefits to effectively utilizing external links.

  • Enhanced crawlability
  • Increased opportunities for site indexing
  • Improved SEO
  • Adds external resources and information to content
  • Opportunities to form relationships and connections
  • Increased backlink potential

Overall, external linking is beneficial for increasing the crawlability, site indexing, SEO, and backlink potential of a website. 

Additionally, external links are useful for supplementing your content with resources, references, and citations that can enhance the content on your website all while contributing to the SEO and crawlability of a website.

How To Utilize External Links

Now we will break down how to effectively utilize external linking

By effectively utilizing external links, it is possible to create a ecosystem of health links and backlinks that not only supplement your content, but also help with SEO and site indexing.

Let’s explore how to effectively utilize external links and go over some additional tips to maximize their efficacy. 

How To Utilize External Links:

  • Utilize external links only when relevant to the content
  • Do your research and only link to high-quality content from reliable sources
  • Only embed links at appropriate places within your content
  • Utilize the optimal amount of external links

To effectively utilize external links, focus on linking to high-quality and relevant content, avoid flooding content with too many links, and utilize best placement practices for links.

External Linking Tips & Tricks

Here is a roundup of all the external link tips for optimizing the external links of a website.

  • Link to high-quality websites that are reliable and up-to-date
  • Supplement your content by utilizing relevant links
  • Regularly audit your links to ensure on-going functionality
  • Spread links throughout your content (avoid overcrowding one section)
  • Toggle links to open in a new tab to keep visitors on your website
  • Utilize the optimal amount of links (three-to-four per post)
  • Keep links simple and optimized for PageSpeed and fast load times

Optimizing external links efforts involves linking to high-quality websites, regularly auditing your links, spreading links throughout your content, enabling links to open in a new tab, and optimizing your site’s load time.

By embracing these tips, you can optimize your website to be well-connected to other websites across the internet, thus increasing opportunities for site indexing. 

External Links FAQ


What Is The Difference Between Internal And External Links?

The difference between internal links and external links are where the link directs to. Internal links direct those who click on it to another page on the current website, while external links lead to a different website altogether. 

Internal links are essential for optimizing site structure and increasing the user experience of a website, while external linking is useful for building relationships within a niche, citing and referencing within content, and increasing opportunities for site indexing.

How Many External Links Should I Have Within A Post?

The optimal amount of external links within one post is around three to four per 1000 words. While more is certainly acceptable, you want to avoid overcrowding a page with external links.

Keep in mind that it is more important to efficiently utilize external links in a relevant way that supplements the content of the page or post. Practice quality over quantity when it comes to utilizing external links.

It is also worth noting that Google specifies that it can index over 100 links per page. It is essential to limit the amount of links on a page though, as this can affect PageSpeed and in turn harm SEO. 

Additionally, Google reportedly won’t index pages with over 150 links. However, by having three to four external links in a post you can reach the optimal amount for indexing without overcrowding the page.

How Does External Linking Improve Site Indexing?

External linking can contribute to site indexing by connecting a website to other websites across the web through optimal external linking and site indexing. The more links back to your other content, the more opportunities for site indexing by search engine bots. 

If a website has an optimal amount of connections to a variety of websites,  site indexing opportunities are also optimized. This can increase the frequency and speed in which a website is site indexed.

How Do External Links Benefit SEO?

External links can benefit SEO by increasing crawlability and site indexing, User Experience (UX) by supplying supplemental information, and SEO through anchor-text and adding context of your content to search engines.

While effectively utilizing external links is just one of the many components that go into the SEO of a website or page, it is an essential component nonetheless.

It is worth noting that over-utilizing and over-optimizing external links can potentially harm SEO, so be sure to effectively and efficiently utilize external links so that they benefit the SEO of your website overall.

How Do External Links Affect The User Experience Of A Website?

User Experience (UX) relies on solid Site Structure and site navigation. These are two factors that can be greatly effected by the way you utilize external links on your pages and throughout your content. 

For example, by effectively utilizing external links that fit within the context of the content, you can help visitors by directing them to references or citations from other websites that supplement the content on your website.

This is a great example of optimized User Experience and Site Structure. However, if you over-use external links you could harm your website overall. So be sure to use the optimal amount of relevant external links on any web page.

External Linking Resources


Here are some helpful resources for effectively utilizing external links:

  1. Google Search Console: Google Search Console is a free platform created by Google that allows you to track the performance of your website with detailed analytics such as clicks, impressions, average CTR, average position, as well as information on page experience, site health, and mobile usability. This is useful for ensuring that you are utilizing external links well and maintaining a low bounce-rate and high average session duration.

  2. Google Analytics: Google Analytics is a powerful tool that provides valuable insights into user behavior, site performance, and traffic patterns. Understanding these analytics can help with understanding the User Experience and Site Structure of a website, as this information can be used to identify areas of improvement. This can be useful for analyzing whether or not your website is user friendly and correctly utilizes external links to keep visitors engaged and on the site.

  3. Google PageSpeed Insights: Google PageSpeed Insights is a valuable tool for analyzing a website’s performance and providing suggestions to improve page load speeds and User Experience. This can help with understanding the User Experience of your website, as fast-loading, well-performing pages help ensure that users can navigate a site easily and efficiently, which can be increased by effectively utilizing external links on a website.

  4. SEMrush: SEMrush is a comprehensive SEO tool that offers keyword research, site audits, and competitor analysis. I find this to be the perfect for analyzing the links on a website and SEO management. Using SEO tools like SEMrush can help you understand the Site Structure and external link usage of your competitors and your own website as well.

  5. Ahrefs: Ahrefs is a another SEO tool that provides valuable data and insights to help optimize a website’s performance. This includes data that is useful for measuring user engagement. SEO tools overall are great for better understanding the User Experience of a website which can be benefited by efficient external link usage and site navigation.
  6. Bluehost: Self-hosting a website through a web host provider such as Bluehost is a great way to get started with website creation. It is important to self-host a website with a fast, secure, and reliable servers if you to have a well-structured and well-optimized website. Check out my self-hosting guide if you want to learn more about self-hosting a website through Bluehost.

  7. WordPress: WordPress is a free to use website creation platform that anyone to create a well-designed and optimized website. It is useful for optimizing a website because WordPress has features, plugins, and themes useful for creating a well-structured, organized, fast, and SEO-friendly website.

  8. Themify Ultra: Having a fast web page is essential for optimizing site structure, and I find Themify Ultra to be the best WordPress theme when it comes to speed. Themify Ultra is incredibly customizable with efficient building tools that can ensure increased PageSpeed, efficient and flexible Site Structure, and even improved on-page SEO. Themify Ultra is a great theme for creating a easy to navigate website full of efficient navigation and related content links.

Related Content

Ultimate Guide to Blogging

If you want to learn more about creating an optimized blog, I highly recommend checking out The Ultimate Guide To Blogging on my website.

The Ultimate Guide To Blogging is a one-stop spot for everything you need to know about blogging. I go over how to create a blog, how to design a blog, how to grow a blog, and even how to monetize a blog all within this comprehensive ultimate guide.

If you want to jump into a huge guide that goes over the whole process of creating and running a blog, I highly recommend this guide.

Additionally here are some other great posts related to optimizing effectively utilizing external links:

Each of the above articles highlight different topics involved with utilizing external links. So if you want to learn more about Site Structure, User Experience, PageSpeed, or even internal links, I highly recommend checking them out.

Closing Thoughts

That’s everything you need to know about effectively utilizing external links I hope you found this post helpful, and I wish you the best of success in perfecting the way you use and optimize the external links  of your website for both you and your visitors.

Please feel free to reach out to me or comment down below if you have any questions or need any additional guidance. Also feel free to share your own tips for effectively utilizing external links as well! I always appreciate an opportunity to learn more. See you next time!