How Many Blog Posts A Week Is Optimal For Organic Growth?

Hello everyone! Wayne here and today I want to discuss blogging frequency. In this post I will breakdown how many blog posts a week is the optimal amount to increase organic growth, and also discuss why this helps with SEO to begin with.

Additionally, I will share my tips on how to keep to a solid blogging schedule that will help increase the organic growth of your website.

Let’s jump on in and discuss blogging frequency and how many blog posts a week you should post, and breakdown how to get it done.


Introduction To Blogging Frequency


Before we can discuss the optimal blogging frequency, let’s take some time to discuss what exactly this term entails and why it matters. It is much easier to stick to a healthy posting schedule if you fully understand the importance of it.

First let’s break down exactly why blogging frequency matters and then I will move on to the optimal blogging frequency a blogger should aim for.

Additionally, I have several tips to share that can help anyone work towards achieving the optimal blogging frequency. 

If you know all about blogging frequency and want to skip ahead to where I discuss how many blog posts you should post weekly, click here.

Now let’s jump on into what exactly Blogging Frequency is.

What Is Blogging Frequency?

Blogging Frequency is the rate of which a blogger posts new content to their blog.

If you post on a flexible schedule or non-consistent basis, you can calculate blogging frequency by dividing the amount of posts published in a certain amount of time (weeks, month) and then divide by the amount of time elapsed (4 weeks, 52 weeks).

Those who work best on a consistent posting schedule should set aside enough time to draft the optimal amount of posts per week or month. More on this soon!

Why Does Blogging Frequency Matter?

Blogging frequency is more than just the concept of posting a bunch of times per week or month. By establishing a consistent blogging frequency, your website might even rank higher on Google.

That’s right! Blogging frequency is actually one of the many metrics that Google uses to rank websites and posts.

Additionally, but utilizing the optimal blogging frequency, you will add to the overall amount of content on your website at a fast and consistent rate.

This will allow for more opportunities for indexing by Google, which can then lead to more frequent site indexing allowing for new posts to appear on Google at a faster speed.

Benefits Of Achieving Optimal Blogging Frequency

There are several benefits to achieving optimal blogging frequency. As mentioned in the last section, this can help with ranking on Google and site indexing.

However, there are plenty of more benefits that come with establishing a consistent posting schedule. Here is a list of some of the many benefits of achieving optimal blogging frequency.

Benefits of achieving optimal blogging frequency:

  1. Improved audience engagement: A consistent posting schedule helps build a loyal following as audience members will know when to expect new content.

  2. Increased traffic: Regular updates to the website keep it fresh and encourage visitors to return for new content.

  3. Improved search engine rankings: Consistent posting helps search engines index your website regularly, which can improve your website’s search engine ranking.

  4. Better time management: Having a posting schedule in place helps you prioritize your content creation and ensures that you are consistently providing value to your audience.

  5. Brand credibility: Consistency in high-quality content production shows that your brand is reliable and trustworthy.

To sum it all up, establishing an optimal blogging frequency is great for building a loyal following, SEO, Google ranking, increased organic traffic, brand credibility, and it can even help with your own personal time management and posting schedule.

Now let’s take some time to go over how blogging frequency can help with SEO in more detail.

How Does Blogging Frequency Help With SEO?

Blog Growth

Blogging frequency is one of the many factors that can help with the SEO of a website. However, it is worth noting that it is not one of the most crucial factors involved with SEO.

Having high-quality content is a major factor in what posts or websites search engines prioritize. So it isn’t all about blogging frequency, but also the quality of the posts being posted.

So keep in mind that it is more important to focus on creating well-written, relevant, and valuable content that provides value to your readers.

Now that we got that out of the way, let’s go over how having a consistent blogging frequency can help with SEO.

How consistent blogging frequency helps with SEO:

  1. Consistent blog posting keeps your website active and updated: Search engines favor websites that are regularly updated with fresh content.

  2. Providing more opportunities for keyword optimization: The more posts on your website the more chances to include relevant keywords in your content.

  3. Encouraging engagement and backlinks: Consistent posting can help foster engagement, such as comments and social media shares, and generate backlinks, which are important signals to search engines. Other websites are more likely to link to recently posted or updated content.

In summary, while the frequency of blog posts is not the most important factor for SEO, it can contribute to improved search engine rankings by keeping your website active, providing more opportunities for keyword optimization, and encouraging engagement and backlinks.

Now that we have gone over all the preliminary information regarding blogging frequency, let’s discuss how many blog posts a week is the optimal amount to aim for.

How Many Blog Posts A Week Is Optimal For Organic Growth?

Blog posts

The frequency of blog posts required to achieve  organic growth can vary greatly depending on the blogger’s niche, target audience, and content quality. So keep this in mind as we discuss the ideal amount of blogging frequency.

In general, the optimal blogging frequency is to aim for two high-quality blog posts per week. Consistency is key, and these days it’s better to publish fewer high-quality posts than many low-quality ones.

Consistently posting on a blog keeps it active, up-to-date, and frequently indexed, which all contribute to search engine ranking and in turn increased organic growth.

Optimal Blogging Frequency Can Vary From Niche To Niche

However, it is important to consider that the ideal frequency of blog posts can vary from website to website. The ideal frequency of blog posts can vary depending on several factors such as the blogger’s niche, target audience, and the type of content being produced.

For example, bloggers in a highly competitive niche may need to publish more frequently to stay visible and relevant, while bloggers in a niche with less competition may see increased organic growth with less posting.

Optimal Blogging Frequency Depends On The Audience

On the other hand, bloggers targeting business professionals may benefit from less frequent, but in-depth posts, while bloggers targeting a younger audience may find success with more frequent, bite-sized posts.

In general, the goal should be to produce high-quality, valuable content that your target audience will find useful and engaging. Consistency is also important, so it’s better to aim for one or two high-quality blog posts per week, rather than publishing a large number of low-quality posts.

Ultimately, the frequency of weekly blog posts that leads to success will depend on your audience, goals, and the type of content you are producing.

Blogging Frequency Tips & Tricks

Blogging and Keywords

Here is a roundup of all the blogging frequency tips that will have help you stay consistent with your blog posting.

Blogging Frequency Tips & Tricks:

  • Publish high-quality content two times a week
  • Set aside specific days for blogging and posting
  • Use digital or physical planners to organize your content ideas and posting schedule
  • Tailor your posting schedule around your audience
  • Focus on producing high-quality content at a consistent rate
  • Avoid burnout by having realistic posting standards
  • Competitive niches might require more frequent posting to compete
  • Posting one large high-quality post per week is substitutable for two standard high-quality posts
  • Use Keyword Research Tools to see how often your competition posts weekly

Establishing optimal blogging frequency can be difficult, but as you gain experience and healthy writing habits, it will become a natural – and rewarding – part of your week.

If you enjoyed these blogging frequency tips and want to know everything else there is to know about blogging, I recommend you check out my Ultimate Guide to Blogging.

Blogging Frequency FAQ


Why Should You Post A Blog Post Two Times A Week?

Having a consistent blogging frequency of posting two times a week indicates to search engines that your website is active, relevant, and up-to-date. Additionally, posting two blog posts a week is also a sure way to consistently grow and develop your blog. More posts means more opportunities for indexing and to rank for more keywords.

How Does Posting Two Times A Week Help With Organic Growth And SEO?

Search engines favor websites that are regularly updated with fresh content. By consistently adding two new posts per week, there are more opportunities include relevant keywords in your content. Additionally, consistent posting can help to foster engagement, such as comments and social media shares, and generate backlinks, which are important signals to search engines.

Is It Acceptable To Post A Blog Post One Time A Week?

Yes! It is entirely acceptable to post one time a week. While two posts a week is the optimal amount of posts per week, it is even more important to establish consistency with your blogging schedule. As long as you consistently post one blog post a week, you will likely still see acceptable growth with your blog. However, if you only post one time a week, it is essential that the post is of the highest quality.

Can I Post More Than Two Blog Posts A Week?

Yes! You can most definitely post more than two blog posts a week. Many websites, especially news websites or websites with a team of writers more than 12 times a week. However, burnout is frequent in bloggers, so it is best to stick to a manageable timeline, especially for the sake of the quality of your blog posts. Blogging is a quality over quantity game, so be sure to always put the quality of your posts first.

How Many Blog Posts Should I Have On My Website?

Posting two times a week is a great way to build up a back catalog of content on your website. However, this leads to a whole other question. How many blog posts do you need to see results for a website? While this answer with vary from niche to niche, on average you can expect to see promising results once you have a total of 30 to 40 published high-quality blog posts.

Blogging Frequency Resources

Atefa 2023-2024 Planner

Here are some helpful resources for establishing an optimal blogging frequency:

Atefa Yearly Planner

Using a yearly planner to map out your blogging schedule is one of the best ways to stay organized and hold yourself accountable. 

I also find that it helps to write down my blogging schedule, as it makes it feel official and written into existence. 

Additionally, sometimes it helps with writers block to write down ideas as they come to me. Inspiration can come from anywhere, and a planner can help with organizing thoughts and ideas that can be used to develop content.

When it comes to a yearly planner, I recommend the Atefa Yearly Planner from Amazon. This planner is convenient, well-priced, and well-designed. I have been using it this year to plan and schedule my postings, and so far my blogging frequency is doing great!
Check out the links down below if you are interested in utilizing a yearly planner.

Click the Amazon link above for current price, more information, and to order one online.

Digital Planner

If you are always glued to your computer and prefer to keep all of your stuff digital and with you at all times, you might prefer using a digital planner

These digital planners are becoming more popular and common as more products go digital. It is definitely convenient to have easy and quick access to your planner right from your laptop, so I can definitely see the appeal.

I haven’t made the jump to a digital planner yet, but if this sounds of interest to you, I recommend checking out some of the free digital planners offered at They offer a ton of free printables, so there are plenty of options to choose from.

You can check them out these digital planners for yourself by clicking here.

Other Ways To Increase SEO

Keyword Research

If you are interested in the optimal blogging frequency to increase organic growth, you might be interested in learning about some of the other many ways to increase SEO for a blog!

Here is a roundup some of the best ways to boost SEO that can help increase the organic growth your blog and take it to the next level. 

Other Ways To Increase SEO For A Blog:
  • Maintain high site health
  • Match search intent
  • Submit a site map to search engines
  • Increase average page view duration
  • Optimize Web Images
  • and much more!
Honestly, I could write a whole book on just SEO for blogs. I will be creating an ultimate guide to blogging SEO in the very near future, so stay tuned if you want to learn more about all of these techniques for increasing SEO.
However, in the meantime you can utilize any of the highlighted key terms to be taken to an individual article related to one of these SEO techniques.
Now I want to share some SEO tips that you can utilize right off the bat.

SEO Tips & Tricks

If you are interested in the optimal blogging frequency to increase organic growth, you might be interested in some additional SEO tips!

Here is a roundup of all the SEO tips & tricks that can help grow your blog and take it to the next level.

Search Engine Optimization Tips:

  • Utilize Semrush to conduct Keyword Research
  • Use a WordPress theme built for high PageSpeed
  • Try guest blogging to get backlinks to your website
  •  Self-Host your website to ensure your site is ran on a fast server
  •  Build your posts to match search intent of search engine users
There are a lot of factors that go into SEO, but once you have it down it becomes a natural part of content creation.

Related Content

Want to know more blogging? I have a ton of content that can help you take your blog to the next level. 

I highly recommend you explore some of these other great articles from my website to learn more about what goes into running a successful and healthy blog.

Here is some related content that can help you increase the SEO of your website and rise in Google ranking.

The Ultimate Guide To Blogging

Ultimate Guide to Blogging

Consider The Ultimate Guide To Blogging you’re one-stop spot for everything you need to know about blogging. I go over how to create a blog, how to design a blog, how to grow a blog, and even how to monetize a blog all within this single ultimate guide.

If you want to jump into a huge guide that goes over the whole process of creating and running a blog, I highly recommend this guide.

Stick around for more recommendations however if you’re specifically interested in increasing the PageSpeed of your website or increasing SEO.

How To Increase PageSpeed

How To Increase PageSpeed

If you’re interested in increasing the organic growth and SEO of your blog, you’re going to want to increase the PageSpeed of your website.

In my article on How To Increase PageSpeed, I go over everything you need to do to have a fast and efficient website.

In this guide I go over several tips that can get your website a highly respectable 97/100 PageSpeed score from Google PageSpeed Insights

So if you want to know everything there is to know about increasing PageSpeed, I highly recommend reading through this guide.

Now I want to share one last helpful guide. This is a big one if you want to increase the SEO of your website.

How To Get Backlinks

How To Get Backlinks

SEO is an important factor for growing a blog and increasing organic page views, and one of the best ways to optimize SEO is to get plenty of backlinks.

If you want to increase the SEO and domain authority of your website and learn everything there is to know about backlinks, I highly recommend you check out my guide on How To Get Backlinks.

In this guide I go over 12 ways to get high-quality backlinks. There are several great techniques for gaining backlinks, and each of them can be utilized on any website. If you want to master how to gain backlinks, I highly recommend you read through this guide.

Closing Thoughts

That’s everything you need to know about blogging frequency and how many times to post on a blog a week! I hope this guide was helpful, and I wish you the best of success your blogging career.

Please feel free to reach out to me or comment down below if you have any questions or need any additional guidance. Also feel free to share your own blogging frequency tips as well! I always appreciate an opportunity to learn more. See you next time!