How To Do Backlink Gap Analysis: Everything You Need To Know

Hello everyone! Wayne here and today I want to go over how to do Backlink Gap AnalysisThis is a great technique for gaining new backlinks all while learning about the competition within your respective niche.

Whether you are a new or old blogger, Backlink Gap Analysis is a great way to build up your brand, get high-quality backlinks, rise in Google ranking, gain domain authority ranking, and overall increase the SEO of your website.

Let’s jump on in and discuss everything you need to know about Backlink Gap Analysis, and breakdown how to make it happen.


Introduction To Backlink Gap Analysis

Backlink Gap Analysis

Backlink Gap Analysis is a great way to close the gap on your competition and get the backlinks your website is missing out on.

For this technique you’ll want to analyze competing websites to find out which websites are linking to the types of websites in your respective niche. This can get a bit complicated, but don’t worry as we will break it down in full right now.

Now this is just one of the many factors involved in getting backlinks. In this article I will be discussing specifically how to do Backlink Gap Analysis. However, if you want to know everything about gaining backlinks, I highly recommend you check out my full guide to backlinks here.

Let’s discuss exactly why and how resource link building can get your website backlinks, and how to go about Backlink Gap Analysis.

What Is Backlink Gap Analysis?

what is backlink gap analysis

Backlink Gap Analysis is the process of finding websites that link to your competitors, but have yet to link to your website, and then getting that website to link to your website.

Why should you try out this technique? Because if a website will link to your competitors, they likely will link to yours as well. This is a useful method for understanding what type of content gets backlinks within your niche. 

This isn’t just an opportunity to learn about your competition however, as this is also an effective strategy to get high-quality backlinks.

Why Backlink Gap Analysis?

why backlink gap analysis?

Backlink Gap Analysis is a great way to gain backlinks because it can help you understand the competition within your niche, as well as reveal opportunities to surpass your competitors. 

Additionally, it is a great way to analyze the competition when it comes to quality. If you can find out what posts are getting backlinks, you can work towards creating content that surpasses them.

This is a fantastic way to not only get information on your competition, but to potentially get ahead of it as well.

Now let’s compile all the benefits of this backlink technique.

Benefits Of Backlink Gap Analysis:
  • Learn more about your competition within your niche
  • Discover websites that link posts within your niche
  • Get the same opportunities or surpass your competition
  • Other websites can link your content from there
  • Other websites can share your content after discovering it

This is a great technique for climbing the ranks within your niche and start matching your competition.

I recommend finding websites that have never linked to your website before, as new backlinks are weighed more than recurring ones. This is a valuable technique that can help you develop the backlink catalog of your website.

Now, let’s move on and break down how to do Backlink Gap Analysis.

How To Do Backlink Gap Analysis

How To Do Backlink Gap Analysis

To get started with this technique, you’ll want to have a tool that can help you analyze the backlink gap of your website. I highly recommend Semrush, as it is the best keyword research tool I have used for my website. With that out of the way let’s continue.

How To Do Backlink Gap Analysis:

To get started you’ll need to use a Backlink Gap Tool.

These tools are useful for getting insight into what websites are linking to your competition. 

Certain Keyword Research Tools such as Semrush have a Backlink Gap Tool built in. So if you have access to one of these tools, just access the Backlink Gap Tool through your tool bar.

Now it is time to use the Backlink Gap Tool to find the link gap between you and your competition.

Remember, you’ll want to have high-quality content in order to get linked along side your competition. If your content is extraordinarily valuable, you may even replace your competition on that very website. So keep quality on your mind when developing content for your website.

Now I will share some helpful tips for Backlink Gap Analysis.

Backlink Gap Analysis Tips

Backlink Gap Analysis Tips
Here are some helpful tips For Backlink Gap Analysis:
  • Use a Backlink Gap Tool to find websites that haven’t linked to your site before
  • Weed out any low-quality websites or links that link to your competitors
  • Practice professional communication skills when inquiring about placement on a website
  • Create high-quality content that can beat out the competition
  • Backlinks from new websites weigh heavier than reoccurring ones
Now I want to spend some time answering frequently asked questions regarding Backlink Gap Analysis.

Backlink Gap Analysis FAQ

Backlink Gap Analysis FAQ

What Websites Are Considered Competition?

Competition would be considered another website that falls within the same – or similar – niche to yours. Primarily you will focus on your competition that ranks higher than you or around you. These include websites with high domain authority.

Why Does My Competition Have Backlinks From Websites That I Don’t?

There are several reasons why other websites in your niche might have backlinks that you don’t. Your competition could have higher domain authority, be an older site, have more backlinks, post higher quality content, rank higher on Google, or maybe your competition reached out manually to the website. This is another reason why it is good to know your competition. Take a look and see what they are doing right and what you might be doing wrong.

How Do I Spy On My Competition?

It is possible to spy on your competition with Semrush. Through Semrush you can use the Backlink Gap tool to find out what websites link to your competition but not to your website. This is a great way to further understand your niche by understanding your competition.

Semrush is the ultimate tool for getting backlinks for a website, so I highly recommend investing in it if you want to really up your backlinks game.

What Is A Backlink Analytic Tool?

Backlink Analytics tool can be used to investigate the backlinks your website or other websites receive. Simply type in a domain into the search bar on the Backlink Analytics tool. This tool is especially useful for finding another home for your content.

How Do I Contact Websites Regarding My Content?

Nearly all websites will have a “Contact” section on their website. This is often found on the banner at the top of any website. Sometimes however this is located at the bottom of a page on the website. Once you locate and click on the contact page, you should be able to locate a source of contact to pitch your content to.

Should I Reach Out To The Same Website Again?

Featuring on the same website can be a great way to build a lasting relationship with another website. However, reoccurring backlinks weigh less than new backlinks from websites that have previously never linked to your website before. Keep this in mind when scoping out pages with broken links.

Backlink Gap Analysis Resources

Here are some helpful resources for Backlink Gap Analysis:


Semrush is an incredible powerful and useful tool for researching and investigating websites within your niche. This is one great strategy for conducting a Backlink Gap Analysis.

Through Semrush you can conduct keyword searches and easily find websites that link to your competition but not your own website.

This is only scratching the surface of what Semrush can do. I will be devoting a whole article to Semrush and its features soon, so stay tuned if you want to know more!

Other Ways To Get Backlinks

If you are reading this article, I am willing to bet you are interested in getting backlinks to your website. Fortunately, there are over a dozen effective techniques for getting backlinks for a blog. 

Each one is helpful for gaining backlinks, and I recommend trying them all if you want to maximize the amount of backlinks you can get for your site.

Here is a list of additional techniques for gaining high-quality backlinks on a blog.

Other ways to get backlinks for a blog:

There are a ton of techniques for getting backlinks, and while each one is great on its own, I highly recommend incorporating each of these techniques into your backlink strategy.

Click on any of the highlighted backlink techniques in the list to be taken to a in-depth article on each topic. Check back in occasionally, as I will be adding to this list over time.

Now let’s go over some tips for getting backlinks.

Tips For Getting Backlinks

Here is a roundup of all the tips for gaining backlinks that will help your website rank on Google and increase in domain authority.

Tips & Tricks For Getting Backlinks:
  • Product high-quality content
  • Communicate with other websites within your niche
  • Participate in guest blogging on other websites
  • Use Keyword Research Tools like Semrush to research the competition
  • Use many techniques for gaining backlinks such as Broken Link Building, Resource Page Link Building, The Skyscraper Method, and more
  • Create superior content than the competition
  • Keep the information on your website up-to-date
There is a lot more that goes into getting backlinks. If you want to know more about how to get backlinks, I recommend you check out my full guide on how to get backlinks.

Related Content

If you want to go beyond Backlink Gap Analysis and learn everything there is to know about backlinks, I highly recommend you check out my guide on How To Get Backlinks.

In this guide I go over 12 ways to gain high-quality backlinks. Backlink Gap Analysis is only one technique for gaining backlinks. If you want to master how to gain backlinks, I highly recommend you read through this guide.

Closing Thoughts

That’s everything you need to know on how to do Backlink Gap Analysis! I hope this guide was helpful, and I wish you the best of success. Don’t forget to check my website for other valuable backlink tips!

Please feel free to reach out to me or comment down below if you have any questions or need any additional guidance. Also feel free to share your own thoughts on image formats as well! I always appreciate an opportunity to learn more. See you next time!