Best X Premium Features For Growing Followers And Earning Money
Hello everyone! Wayne here, and today we’re diving into the essential features of X Premium that can help you grow and monetize your X account.
With X (formerly known as Twitter) evolving rapidly, staying up-to-date with the latest features is more important than ever. Whether you’re a content creator, entrepreneur, or just someone looking to optimize your presence on the platform, X Premium offers a range of tools designed to help you maximize your reach and income.
In this guide, I’ll walk you through the most impactful X Premium features—those that can make a real difference in building your audience, generating revenue, and enhancing your overall experience on the platform.
By the end of this article, you’ll have a clear understanding of all the great X Premium features that can help you achieve your goals on X. Let’s dive in!
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Introduction To X Premium
An X Premium subscription (formerly known as Twitter Blue) has the potential to elevate your X endeavors significantly.
While this opinion might be controversial right now, I’m convinced that the advantages of having an X Premium subscription outweigh the membership costs.
With the promise to revolutionize content monetization, boost account growth, and refine the X user experience, the X Premium experience is looking to make a significant mark in the world of content creation.
Should the platform persist in supporting and investing in its content creators, the returns on an X Premium subscription could quickly justify its cost.
What Is X Premium?
X Premium (formally known as Twitter Blue) represents X’s latest subscription model. The only method to obtain a verified account on X now is through an X Premium subscription. This shift garnered mixed reactions and sparked significant debate around the social media platform.
However, X Premium delivers numerous advantages and functionalities, potentially turning X into a lucrative platform for content creators.
It’s precisely these X Premium features that highlight the potential of an X Premium subscription in fostering X account growth, monetization, and an overall better content creation experience for users.
Before diving into the exclusive features of X Premium, it’s important to ensure you have an X account. If you haven’t created one yet, check out my guide on How to Create an X Account to get started quickly.
What Are The Benefits Of X Premium?
X Premium unlocks several monetization features that can help with turning your X account into a reliable form of income.
Additionally, X Premium includes many features that can turn the platform into a great platform for mini-blogging. This can be great for bloggers, journalists, video content creators, and more.
Lastly X Premium unlocks a ton of features that just makes the platform a more enjoyable experience overall for both creators and users a like. This features include customizable navigation bars, premium themes, bookmark folders, and more.
What Are The Features Of X Premium?
Here is a list of some of the many features available on X Premium:
- Ad revenue share
- Edit post button
- Limited ads
Prioritized rankings in conversations and search
- Longer posts
Bold and italicize post text
- Bookmark folders
Custom navigation bar
Spaces tab
Access to Grok AI
Create a community
Top articles shortcut
Reader feature for threads
Undo post
- Longer video uploads
- Access to Media Studio
- Premium themes
- SMS two-factor authentication
- Gift subscriptions
- and more
X Premium has many great features, but some of them are more essential than others. I want to take the time today to go over some of the most beneficial features of X Premium for account growth and monetization.
With all of that out of the way, let’s jump into our list of the best X Premium features.
Best Features Of X Premium
There are a ton of great features included with an X Premium subscription, and today I will be going into 10 of the best X Premium features that can elevate your X account.
I will breakdown all of the useful and beneficial X Premium features that can help you take your X career to the next level.
Let’s jump on it!
#1 – Ad Revenue Share Program
What Is The Ad Revenue Share Program?
The Ad Revenue Share Program is a new monetization feature where users are paid a portion of the ad revenue generated from impressions on their posts.
Money for the Ad Revenue Sharing Program comes from the ad revenue gained by X when users are shown ads under a post.
The program basically compensates you based on the impressions from when certain users are shown an ad under your post.
Requirements To Join The X Ad Revenue Share Program:
Be subscribed to X Premium or Verified Organizations
Have at least 5M organic impressions on your cumulative posts within the last 3 months.
Have at least 500 followers
Benefits Of The Ad Revenue Share Program:
Monetization For Post Impressions: Users can earn income from the ad revenue X receives from ads placed within your posts and threads.
- Passive Income From Posts: Monetization from the Ad Revenue Share Program is done automatically so users can passively earn income existing posts.
Real-time Monetization: Given X’s instant nature, content creators can earn revenue from real-time events or trending topics.
Targeted Ads: X’s extensive data on user behaviors, interests, and follows could lead to highly targeted and relevant ads, increasing click-through rates and user engagement.
Diverse Format Integration: X’s varied content types, from text to images, videos, and polls, can allow for diverse ad integrations, catering to different advertisers and audiences.
Monetization for All: Not just big brands or influencers, but even smaller accounts with niche followings could benefit and earn from their content as long as they meet eligiblity criteria.
Accessible Analytics: X has analytics that can give users insights into audience engagement, post impressions, and new followers, which can help with increasing performance and therefore ad revenue.
Benefit from Retweets and Virality: If a post goes viral on X, the original content creator can gain a significant boost in ad impressions and potential revenue.
Overall the Ad Revenue Share Program is possibly the most exciting new X Premium features. The program has potential to turn X into a reliable form of income for users.
#2 – Subscriptions
Rebranded from Twitter’s subscription service “Super Follows”, the Subscriptions feature on X allows creators to publish exclusive premium content available only to users who subscribe to them.
The Subscription feature on X is another opportunity to monetize an X account by offering exclusive content to subscribers that pay a month subscription. This is one of the many new features that allow X Premium subscribers to monetize their X account.
Creators will want to be sure that you are creating exclusive content that can entice X users to subscribe to you in the first place. By creating valuable exclusive content you can secure more subscribes and keep subscribers coming back each month.
Requirements To Enable Subscriptions On X:
- Be subscribed to Premium or Verified Organizations
- Have at least 500 followers
- Have activity on X within the past 30 days
- Be at least 18 years old
How To Enable Subscriptions on X:
- Login to your X account
- Click on the “More” option on the side bar
- Select the “Subscriptions” option which is the second option underneath “Available Programs”
- Confirm that you meet the eligibility requirements for X subscriptions
- Click “Continue to application” at the bottom of the “eligibility requirements” page
- Fill out the application to enable subscriptions for your X account
- Set up subscription prices and tiers
What Exclusive Content Is Available For Subscribers?
- Exclusive posts available only to subscribers
- Notifications for exclusive posts
- Subscribers-only Spaces
- Subscriber-only replies
- A Subscriber Badge
- Subscription Tweets tab
How Much Do Subscriptions Cost On X?
According to X website, X users can set subscription prices at $2.99, $4.99, or $9.99. Additionally, creators will get to keep the 97% of the revenue earned (up to $50,000 a year, then they keep 80% of their earnings).
Creators will want be sure to set an optimal price range for your X Subscription and provide appropriate value at that price level to secure subscribers.
Long story short, subscriptions are a great X Premium feature because it can help Creators monetize their content and supply exclusive content to their most supportive and loyal fans without relying on external services.
#3 – Longer Posts
Typically posts on X are limited to being 280 words or less. However, X Premium subscribers are able to post longer posts containing up to 25,000 characters.
You can even compose longer posts in a Quotes or replies, which can allow for more in-depth discussion throughout the platform. Additionally, functions like posting media, creating polls, and using hashtags all still apply to longer posts.
How Do Longer Posts Work On X?
While only X Premium subscribers can create longer posts, all users are able to read and interact with them.
The longer posts feature allows X Premium subscribers to create longer, premium content for the platform.
This feature can be especially useful for bloggers and other long-form content creators.
Benefits To Writing Longer Posts On X:
Detailed Expression: Users aren’t limited to bite-sized thoughts and can delve deeper into topics.
Comprehensive Explanations: Complex topics that require careful breakdowns or explanations fit better with increased character counts.
Increased Engagement: Longer, well-crafted posts might generate more meaningful engagements, comments, or discussions from followers.
- Easy Shareability: By posting long posts directly to X, users can easily repost your content, thus increasing impressions and engagement.
- Rich Storytelling: Longer posts offer room for narratives, allowing for storytelling which can be more engaging.
Cohesive Delivery: Instead of creating long threads which can be confusing or easily interrupted, users can condense their thoughts into one comprehensive post.
- Increased Value: Followers might perceive longer, informative posts as providing more value, leading to increased trust and authority.
Content Suitable For Longer Posts:
Tutorials and How-to Guides: Step-by-step instructions or explanations can be provided in one post.
Reviews: Whether it’s a book, product, movie, or event, longer reviews can provide more depth and insight.
- Research Findings: Break down research findings or statistics for your audience, providing detailed analysis.
Interviews: Share snippets or summaries of interviews without cutting out valuable information.
Opinion Pieces: Share in-depth personal opinions or commentaries on current events.
Personal Stories or Anecdotes: Share personal experiences or stories in detail to connect deeply with followers.
Event Recaps: Describe events, conferences, or workshops in detail, highlighting key takeaways and moments.
All-in-all the longer posts feature for X Premium allows creators to take their mini-blogging to the next level. With longer posts creators can post full guides, reviews, stories, and more straight to X.
#4 – Highlight Posts Tab
What Is The Highlight Posts Tab On X?
The Highlight Posts Tab feature is a way to showcase your standout posts by highlighting them, these posts will be prominently displayed in a special tab on your X profile.
While all X users are able to pin a single tweet to the top of their profiles for visitors to see first, the Highlighted Posts Tab allows Premium users to curate a whole highlights section within their profile.
Benefits Of Utilizing The Highlight Posts Tab On X
The highlights feature is beneficial for creators that want to highlight their most essential posts. This can include high-effort material, viral posts, guides, graphics, and more.
Creators can use the Highlight Posts Tab to curate a list of their most successful or high-quality posts so that users can find and engage with the content easier.
Additionally, the Highlight Posts Tab can be utilized to make X content more evergreen. Previously any post aside from the pinned post could easily be lost indefinitely.
Thanks to the Highlight Posts Tab it is now possible that users will intentionally click on the tab and view your highlighted content.
How To Add Posts To Your Highlights
To add posts to the ‘Highlights’ section, users simply need to click on the three-dot menu next to a post and choose the “Add/remove from Highlights” function.
This will add your selected highlights to the “highlights” tab located on your profile. Users can click on this tab to access your curated selection of highlights from your page.
How To View The Highlight Posts Tab On X
- Login to your X account
- Go to the profile of a verified X Premium user
- Click on the “Highlights” tab from underneath their profile banner
- Done! You can now scroll through the user’s highlights
#5 – Prioritized Ranking
X Premium subscribers get a perk where posts that you interact with will receive a small boost in their ranking.
Additionally, your replies will receive a boost that ranks them closer to the top. Subscribers will appear in the Verified tab within other users’ notifications tab which highlights replies, mentions, and engagement from Premium subscribers.
Benefits Of Having Prioritized Ranking On X
Conversations and replies by verified users will be prioritized and rank higher in the algorithm when compared to non-verified users when you comment.
Content posted by X Premium subscribers are more likely to be seen by both the user and other commenters in a thread.
This can exponentially help with increasing impressions and engagement, as if your comments are prioritized you are more likely to get the attention of the original poster and also other commenters.
The more engagement you get on a post the more likely to gain new followers and rank even higher in the algorithm.
Additionally, Premium+ subscribers receive even higher prioritized ranking on X, making that X Premium subscription tier the highest prioritized tier.
#6: Create a Community
X Premium offers users the ability to create communities—a dedicated space for niche conversations and shared interests. This feature allows you to build a targeted audience around a specific topic, which can help grow your following and establish your expertise within a particular field.
What Is the Community Feature on X?
Communities on X are similar to Facebook Groups or Reddit subreddits. They allow users to create a space dedicated to specific topics or interests, which fosters closer interaction among community members. As the creator, you can moderate discussions, set the tone, and guide the content shared within the group.
Benefits of Creating a Community on X
- Build an Audience: By creating a community around a specific interest or field, you attract like-minded individuals who are more likely to engage with your content.
- Increase Engagement: Communities allow for in-depth discussions, which can drive higher engagement than standard tweets or threads.
- Establish Authority: If you’re creating a community within your niche, it positions you as a thought leader, driving followers to view you as an expert.
- Better Monetization Opportunities: Once your community grows, you can funnel members toward monetized content, including subscriptions or exclusive offers.
How to Start a Community
- Log in to your X account and navigate to the “Communities” tab.
- Click “Create a Community” and fill in the details, including name, description, and rules.
- Start posting content to initiate discussions and invite members to join.
Starting a community is a fantastic way to cultivate a loyal following and boost your presence on X.
For example, I have a digital marketing agency called Bloom Wave. I can create an X community focused on the topic of digital marketing or SEO to gain authority in the relevant scene and help drive traffic to my profile and posts.
The Edit Post Button is a long-awaited feature that gives you a 1 hour window to make a limited number of changes to published posts.
Use it to make updates, tag someone, or reorder the media you attached. Edit post currently only applies to original posts and Quotes.
What Is The Edit Post Button On X?
The Edit Post Button is a new feature available for X Premium subscribers. Premium users have access to a button in their post options that allow them to edit their post within 1 hour of posting.
The Edit Post Button can be located in the post options found in the top-right corner of your post,
Benefits Of The Edit Post Feature On X
Correction of Typos: Everyone makes mistakes. The Edit Post button can allow users to quickly fix typos or grammatical errors without deleting and reposting the post.
Clarification: Misunderstandings can arise from ambiguous phrasing. Users could refine their wording to better convey their intended message if users are having trouble understanding the post.
Updating Information: As situations evolve, especially in the case of breaking news or live events, an Edit feature would let users update their posts to reflect the most current information.
Retaining Engagement: Currently, if a user deletes a post to correct it and then reposts, they lose all the likes, retweets, and comments on the original post. An Edit Post button would preserve these metrics.
Reduced Spread of Misinformation: Users who share incorrect information, either mistakenly or because the situation changed, could correct their posts, potentially reducing the spread of false or outdated information.
Enhanced Credibility: By allowing users to edit and acknowledge their mistakes transparently, it could enhance their credibility and accountability.
Reducing Clutter: Instead of posting additional tweets to clarify or correct a previous post, X Premium users can simply edit the original, keeping conversations and threads more coherent.
Avoiding Misinterpretation: In the fast-paced world of X, posts can be taken out of context or misunderstood. If users recognize this, they can quickly edit their content to be clearer.
Emotional Consideration: In the heat of the moment, people might tweet things they later regret. The ability to edit could allow for reflection and modification, potentially reducing online conflicts.
How To Use The Edit Post Feature On X
- Login to your X account
- Compose a new post or click on one of your posts that was posted less than an hour ago
- Go to the post and click on the “More” options in the top-right corner (the 3 dots icon)
- Locate the “Edit Post” option near the bottom of the new menu
- Draft your edit within the “Edit Post” text window
- Publish the edited post
- Done! Your post will now be edited to all users
#8 – Grok (AI)
One of the most exciting additions to X Premium is the integration of Grok, X’s artificial intelligence assistant. This AI tool helps streamline tasks such as content generation, trend identification, and even engagement tracking.
What Is Grok AI?
Grok AI is designed to help users create content more efficiently by suggesting topics, auto-generating tweets, or even analyzing post performance to provide insights on what’s resonating with your audience. It’s especially useful for content creators looking to maximize their reach and engagement with minimal effort.
Benefits of Grok AI on X
- Content Suggestions: Based on trending topics, Grok AI can recommend what to post, ensuring that your content stays relevant and engaging.
- Engagement Optimization: By analyzing previous posts, Grok AI can suggest the best times to post or what types of content are generating the most traction.
- Time-Saving: Grok can auto-generate post drafts, allowing you to focus more on engaging with your audience and less on content creation.
- Image Creation: One of Grok’s trending features is its ability to generate images directly within the platform. Whether you need visuals to accompany a post or create entirely unique content, Grok’s AI-powered image creation is a game-changer for boosting engagement and making posts more dynamic.
How to Access Grok AI
- Go to your X dashboard and locate the Grok AI icon.
- Start interacting with the AI by asking it to analyze your recent posts, suggest new content ideas, or create engaging images.
- Implement AI recommendations and monitor your engagement metrics.
By leveraging Grok AI, you can optimize your account’s performance with data-driven insights, giving you a competitive edge.
#9 – Text Formatting (Bold and Italics)
Text formatting is a minor but powerful feature that allows you to use bold and italics in your posts. While this may seem like a small detail, it can significantly improve the clarity and emphasis of your content.
How Does Text Formatting Work?
With X Premium, you can format your text in bold or italics to highlight important information or make certain points stand out. This feature works for both regular tweets and replies, making your posts more dynamic.
Benefits of Text Formatting
- Emphasize Key Points: Bold or italicized text helps certain parts of your content stand out, ensuring that readers focus on critical messages or calls to action.
- Improved Readability: Breaking up large chunks of text with bold headers or italicized phrases makes posts easier to read and follow.
- Professional Appearance: Proper formatting gives your posts a polished and professional look, especially when posting guides, tutorials, or business-related content.
How to Format Text
To format text on X, simply select the text you want to emphasize and choose the bold or italic option in the post editor. Alternatively, you can use markdown syntax (e.g., **bold** or _italics_) in your posts.
Text formatting is a subtle yet effective way to make your content more engaging and visually appealing.
#10 – Access to X Pro
X Pro offers an advanced suite of tools for users who need more control over their accounts, including deeper analytics and multi-account management. This feature is particularly beneficial for social media managers, content creators, or anyone running multiple X accounts.
What Is X Pro?
X Pro is designed to help users optimize their X strategy by providing detailed insights into follower behavior, engagement metrics, and content performance. It also offers scheduling options, allowing creators to plan posts in advance and track performance across multiple accounts.
Benefits of X Pro
- Advanced Analytics: Gain access to more comprehensive insights, including follower growth trends, engagement metrics, and content performance over time. This allows you to fine-tune your strategy based on data, improving your overall effectiveness on the platform.
- Multi-Account Management: If you’re managing several X accounts (e.g., personal, business, or client accounts), X Pro makes it easy to switch between them and monitor all your analytics from one dashboard.
- Post Scheduling: Plan and schedule your posts in advance, ensuring your content goes live when your audience is most active. This is especially useful for optimizing reach and engagement without needing to be online constantly.
- Improved Workflow: By centralizing analytics and management features in one place, X Pro helps streamline your workflow, saving time and boosting efficiency.
Whether you’re a content creator or managing social media for a brand, X Pro gives you the tools you need to optimize your presence on the platform and ensure consistent growth.
#11 – Longer Video Uploads
What Are Longer Video Uploads?
X Premium allows users to upload videos up to two hours long and with a file size of up to 8GB. This is a major upgrade from the standard upload limits, giving content creators more flexibility to post comprehensive videos directly on the platform.
Benefits of Longer Video Uploads:
- Increased Engagement: Video content consistently drives more engagement than text-based posts. By uploading longer videos, you can provide more detailed tutorials, product reviews, or in-depth discussions that keep viewers on your content longer.
- Better Storytelling: Longer videos allow for richer storytelling. Whether it’s a behind-the-scenes look at your business, a full-length interview, or a live-streamed event, longer formats let you capture your audience’s attention more effectively.
- Monetization Opportunities: With the ability to upload long videos, you can leverage features like the Ad Revenue Share Program to monetize your video content through impressions and engagement.
- Integrated Platform: By keeping your videos on X, you can avoid directing users to external platforms like YouTube, allowing you to centralize your content strategy and make it easier for followers to engage with all your content in one place.
How to Upload Longer Videos:
- Log in to your X Premium account.
- Create a new post and select the video upload option.
- Upload your video file (up to 8GB or 3 hours).
- Add a caption, tags, and relevant information to optimize its visibility.
- Post the video and track its performance through X’s analytics dashboard.
Longer video uploads are a powerful tool for content creators looking to provide high-quality content without the need to break videos into smaller clips.
#12 – Additional X Premium Perks
While the features mentioned above are crucial for growing and monetizing your X account, X Premium also includes several perks that enhance your overall user experience. These features might not directly contribute to growth, but they add convenience and customization to your time on the platform.
Undo Posts: X Premium offers a short window to undo a post before it goes live. This feature helps you avoid accidental posts or quickly correct mistakes without the need to delete and repost. While it won’t grow your account, it can prevent potential mishaps.
Custom Navigation Bar: Premium subscribers can personalize their X experience by adjusting the layout of the navigation bar. This feature allows you to prioritize tools and sections you use most frequently, making your workflow smoother.
Bookmark Folders: Organize your saved content with bookmark folders, allowing you to categorize tweets, threads, and media for easy access later. This is perfect for curating research, inspiration, or content ideas.
Premium Themes: Customize your X interface with exclusive themes available only to X Premium users. While it’s a cosmetic feature, it allows you to give your account a unique look and feel.
Reader Feature for Threads: This feature simplifies long threads into a more readable format, making it easier to digest and engage with lengthy conversations or updates.
Top Articles Shortcut: This feature surfaces the most shared and trending articles among your network, making it easier to stay informed on what’s popular within your community. By staying updated with relevant articles, you can engage with timely topics and integrate trending subjects into your content strategy.
These additional perks may not directly drive monetization, but they enhance your overall experience on the platform, making X Premium a more versatile and enjoyable subscription service.
X Premium Features: Frequently Asked Questions
Closing Thoughts
X Premium provides an extensive toolkit designed to enhance both your account growth and monetization strategies. Features like prioritized ranking can help you increase visibility in conversations, particularly when paired with proven growth tactics, such as engaging with trending topics and building your community.
For more on optimizing these tactics, check out my insights on growing your X account, where I dive deeper into strategies that work hand-in-hand with X Premium’s features.
Monetization, too, gets a major boost through X Premium’s tools like the Ad Revenue Share Program and subscriptions. These features can turn your engagement into a steady revenue stream, especially when you’re using effective approaches like building a strong follower base and offering exclusive content.
If you’re ready to explore more ways to maximize these opportunities, take a look at my article on how to make money on X, where I break down additional techniques for generating income on the platform.
By integrating these features with the right strategies, X Premium can be a game-changer for anyone serious about expanding their influence or income on X.
